Building the marketing system for our brand name in the greater China area

Rossmax prepared for the construction of plants in China at the end of 2001 to prepare for the fast developing Asian markets. Mass production was officially achieved in the second quarter of 2002 and the production capacity reached 2,000,000 sets with good product quality and shipping in 2004. The company received official certification for sales in China in September 2003 and began shipping of goods in December 2003. The company has made a big step towards the worldwide sales with the root in Taiwan and the production in China.

3 major sales networks in every major market to seek 30% of the market share

The stable sales network is established to provide various main models through the intensive distribution channels to achieve the increase of market share. In other words, the multi-purpose production mechanism for OEM and ODM is established and the networks with production and sales separated are located worldwide to create 3 major sales networks in every major market to pursue at least 30% of the market share.

Rapidly increasing to establish a worldwide sales network for our own brand name

In major US and European markets, the OEM/ODM collateral strategy is used to rapidly increase the market share. Since medical devices are matters of life and death, customer services such as the recall mechanism are important issues in this field. Therefore, Rossmax uses its own marketing offices to provide a local service that allows us to secure customers and establish a marketing network.